Haluk Nural discusses how companies are moving toward platform-based loyalty programs rather than brand-specific programs.
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Kellogg Cracks the Code on Loyalty
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Channel Details:
- Title: dunnhumby Insight» loyalty
- Channel Number: 19003286
- Language: English
- Registered On: June 27, 2013, 8:30 am
- Number of Articles: 10
- Latest Snapshot: September 20, 2014, 1:11 am
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- Publisher: http://www.dunnhumby.com/insight
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