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7 Best Practices for Retail Analytics Projects
Max Jolly discusses the importance of keeping customers loyal rather than trying to move existing customers ‘up-brand. Read the article on Data-Informed.com
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Technology Making Retailers More Sophisticated
As the WSJ’s Dana Mattioli reports, many retailers are now trying to lure new, and possibly more loyal shoppers without offering discounts to the type of opportunistic consumers who will not reward...
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How Canadian Grocer Metro Caters to Brand Loyal Customers
Metro’s CMO Marc Giroux discusses what’s changing in the retail marketplace and what it takes to build customer loyalty. Read the entire article on Retail’s BIG Blog
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The New Face of Shopper Loyalty
Saundra Linn spoke with Perishables Buyer Magazine about the various factors that drive shopper loyalty—with a particular emphasis on how the perishables sections of the store come into play. Read the...
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Identifying and Targeting the Most Valuable Shoppers
Big data provides big opportunities for brands and retailers to identify and target their most valuable shoppers. In this Shopper Marketing Magazine article, Matt Nitzberg cites three necessary...
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Loyalty Begets Loyalty
Metro’s chief marketing office Marc Giroux discusses how becoming a customer-centric organization has increased their year-over-year sales. Read the story on Stores.org
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Customer-First CRM ebook
Re-envisioning CRM to build Long-Term Loyalty with the Right Consumers Today, consumers have many options for how they interact with brands. Unfortunately, for marketers, the path to purchase is no...
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Thought Leadership in Loyalty
In this Loyalty360 podcast, Tomas Hutchinson from Raley’s and Bryan Baecker from dunnhumby discuss Raley’s customer philosophy and how it influences loyalty and the entire customer experience. Listen...
View ArticleLove the Ones Your With: The Importance of Loyal Customers
By Lisa Katz Published in GCI Magazine Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are...
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Kellogg Cracks the Code on Loyalty
Haluk Nural discusses how companies are moving toward platform-based loyalty programs rather than brand-specific programs. Read the article on AdAge.com
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